The Money Page

Scott Sinclair, a fellow at the Canadian Centre for Policy Alternatives, a think tank, says he worries that Anbang intended only to use Retirement Concepts as a foreign supply of cash — one it could squeeze if it came under more official pressure in China.

This point is so important that Proctor and Gamble, whose Advertising Budget is larger that the Gross National Product of many small countries, hosted a conference in the summer of 1998 to try to figure out how to sell stuff on the Web.

(Not that P&G, for all their billions, is particularly Web-savvy. Consider the fact that their site takes centuries to load, and doesn’t work in many browsers.)

“Or I can, with the same clams, get a website, which, when visited, allows me to present my company in full color; with information on all of my products and services; answers to frequently asked questions; my address, phone numbers and e-mail contact information.

“I can be up 24 hours a day/7 days a week. The e-mail I receive will come from people who have pre-qualified themselves, and I can respond to them directly by email, or if they include their phone number, I can call them and close the sale.”

Enter the pixel mechanic (that would be you).

You know how to code; make graphics; enable plugins; add content, databases and dynamic sites; hammer the site into the search engines; link with “birds of a feather” sites and help the newborn website get noticed.

Where the Pixel Meets the Pocketbook.

For your purposes, it doesn’t matter what your clients are selling. It is important, however, that the Money Page be constructed to give the site owners the information they want in a form they can act upon. You will need to understand what your clients do for a living and what is necessary for your clients to sell their stuff.

This point is so important that Proctor and Gamble, whose Advertising Budget is larger that the Gross National Product of many small countries, hosted a conference in the summer of 1998 to try to figure out how to sell stuff on the Web.